348%
above benchmark campaign pageviews
How Smartsheet Drove Results With Creative Content and Influence
Business Challenge
The easiest way to help teams collaborate successfully is by making communication easy. Smartsheet’s integration with Microsoft Teams facilitates this functionality by providing a centralized place for planning, processes, documents, meetings, and real-time chat.
The challenge: A large portion of the user base was unaware of these benefits. Smartsheet wanted to increase awareness and downloads of their integration Microsoft Teams.
The solution: Launching a campaign featuring a group of respected and visible experts to build awareness, cultivate community, and boost organic social reach. The campaign featured co-created brand and sponsored content across LinkedIn, Instagram, Facebook and Twitter.
Program Strategy
By embracing an elevated approach to B2B influencer marketing that focused on co-creation, collaboration, and community celebration, Smartsheet was able to launch their successful #FruitfulWork campaign.
Through a creative theme that aligned common work styles with popular fruits as a metaphor, Smartsheet identified and engaged relevant niche influencers and productivity experts alongside employee and client ambassadors to provide content and promotion.
To create engagement, Smartsheet then asked their community to share tips on how they collaborate with other fruit type work styles to be “better together.” These efforts led to the cultivation of an excited community that included the influencer’s unique audiences, internal SMEs, employees, and beyond.
Key Program Elements
- Social-first Campaign
- Video Series
- Co-Created Blogs
- Organic and Paid Social
- Influencer Activation
By co-creating content with influencers and giving users a fun, elevated experience, this program achieved reach and engagement goals to build solution awareness while driving leads and conversions:
10,259
pageviews on campaign content (348% above benchmark)
23K+
video views
30%
increase in app downloads
2M
in Reach + 1.67K engagements on Influencer Content
Learn how influencer marketing can grow your business: Schedule a consultation today
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