B2B Podcast Production and Marketing Services

Research from Fame reports 78% of business leaders now consume podcasts weekly. Our own research has found that high ROI B2B marketers use podcasts nearly 2X more than all others. To reach business leaders with an elevated experience that creates a direct connection with buyers, TopRank Marketing can be your partner to develop a podcast strategy, plan production, guest sourcing and engagement, syndication, marketing and measurement.

WHY ADD A PODCAST TO YOUR B2B MARKETING MIX?

Podcast Placement & Sponsorships

Our B2B podcast marketing team can navigate the vast ocean of podcast content on the web to find the right podcasts for your thought leaders to appear on and the most relevant podcasts for your brand to sponsor.

Influencer Identification & Nurturing

We can help find knowledgeable, truly influential guests — and can help your brand appear on their podcasts, too.

Influencer Marketing Services from TopRank Marketing

Production & Promotion

We can turn raw audio into a polished, persuasive podcast, then make sure it’s visible to the largest possible relevant audience.

What We Do

Strategy & Planning

Audience research, content planning, influencer identification & format planning.

Podcast Sponsorships

We maximize your ad budget by securing placements with the podcasts most relevant to your target audience. Our agency handles the identification, negotiation, and even the creative production for your ads.

Executive Guest Spots

We help your organization’s thought leaders get heard on established podcasts your audience already listens to. We handle podcast identification, negotiation, scripting and recording.

Setup & Syndication

Hosting, search optimization, directory listings, publication.

Promotion

Paid & organic promotion including influencer activation, social media campaigns, and ad placement.

Full-Service Production

Our experienced team can create your podcast program from scratch, including content planning, guest identification, recording, editing, producing, syndication and promotion.