Content Marketing Strategy & Optimization Services

When should your business start with Content Marketing? Today's world of online marketing is a race where the stakes are high, competition is tough and it's becoming increasingly difficult to create a sustainable, competitive advantage. Consider these questions to help you answer, "When Content Marketing is right?" for you:

• What's the right time to understand who your best customers are? Who are your "worst" customers?
• When is it a good time to know what your prospects and customers care about and why they buy?
• What triggers your prospects to discover, consume and engage with content that inspires sales, social shares and referrals?
• Does having no content plan really mean you're planning to fail?
• If you don't tie your SEO, Social Media and Online Public Relations efforts together in a way that's manageable and efficient now, will you wait until your competition does?
• When will you need a community of supporters to help promote your content, provide you with new content and serve as an on-demand focus group?
• When is it a good time to create more efficient and effective means for journalists and the media to use your content in their news stories?
• When is the right time to measure which content messages are working, which are not and to gain actionable insights that will improve overall marketing and PR performance?
  

The questions above get at some of the core principles and benefits of content marketing. Online marketers rely on channels like email, online PR, search and social media to generate awareness, leads and sales. Content is at the core of all those means of communication and without a plan that coordinates content planning, creation, optimization, social promotion and measurement, companies are simply guessing and getting lucky with their current online marketing efforts.

Without planned content designed to attract, engage and inspire action with prospects, customers and industry influentials, companies may find themselves looking in the tail lights of their competitors in the distance. Why wait to start the race when you can get a head start with Content Marketing today?

TopRank Online Marketing provides content marketing strategy and optimization services to help companies better connect with customers and grow revenue through multiple online channels.

TopRank Content Marketing Services

To help your business gain a competitive advantage by better attracting, engaging and inspiring customers to buy, refer and sell, TopRank Online Marketing employs a 7 step content marketing process:

1. Customer Segment Analysis & Persona Development
2. Search Keywords & Social Topic Research
3. Content Plan & Editorial Calendar for Search & Social Media Content
4. Social Network Development & Content
5. Content Promotion, Distribution, Syndication & Outreach with Media
6. Search & Social Monitoring & Analytics
7. Consulting for Program Refinement, Opportunistic & Creative Ongoing Search & Social Content Recommendations

Working in concert with Search Engine Optimization and Social Media Marketing, our Content Marketing consulting services will help your company:

• Increase search visibility on Google, Yahoo and Bing
• Increase social visibility in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Blogs, Twitter, Google+, YouTube & many more)
• Improve the reach of your content and its distribution to relevant channels and communities where your customers live
• Coordinate editorial schedules with topic keyword research and ensure content is created that customers are actually interested in
• Facilitate the repurposing of content to gain additional marketing value and reach extended audiences
• Connect content with customer centric needs resulting in improved engagement, sales, referrals and social shares

From blogging to articles to press releases, TopRank Online Marketing can help plan, create and promote digital content to better reach new and existing customers on the search and social web.

If your company is under utilizing existing digital content or wants to learn how to adopt a content focused online marketing strategy, then contact TopRank today for a free consultation at 1.877.872.6628.