Content Marketing

Great content marketing starts with the customer-centric approach we help you develop, using the data and insights you might not even realize your prospects are sharing. Quality content that reflects your deep understanding of these individual interests and behaviors throughout the buying cycle helps drive prospects and customers to the logical conclusion to complete a purchase.

As we’ve learned across countless client projects, content marketing is a critical component in a larger integrated online marketing strategy designed to attract, engage, and convert.

Our team at TopRank Online Marketing specializes in content planning that factors in the variety of topics, formats, and content types that will help guide your customers on their journey through awareness, interest and consideration to purchase.  Clearly defined goals and business objectives are essential; through segmentation and mapping their buying journey, we align your customers’ needs with those of your company.

Integration with our SEO and Social Media Marketing services allows us to help your company increase your search visibility on Google, Yahoo and Bing. Increased engagement and influence in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Twitter, Google+, YouTube, blogs & many more) is another important benefit of our content marketing service. We will help you improve the reach of your content and its distribution to relevant channels/communities where your customers live, with coordinated editorial scheduling based on topic keyword research and content planning to address customer interests, needs and wants.

Our content marketing service makes your informational and promotional content meaningful and deliberate, resulting in improved engagement, sales, referrals and social shares.

At TopRank, our content marketing services follow Search Engine Optimization and Social Media best practices and include:

  • Blogging

  • Website Content

  • Video Content

  • Email Marketing

  • Visual eBooks

  • Traditional eBooks

  • Infographics

  • Social Media Content

  • Press Releases

  • White Papers

  • Case Studies

Whether you are considering an integrated online marketing strategy or already have an established online audience, TopRank can help you create and promote digital content to better reach customers on the search and social web.

Want to learn more about how you can make your content rock?  Check out some of our recent projects or contact us today for your content marketing audit.