What is Influencer Marketing?
At its core, influencer marketing is a digital marketing strategy that involves collaborating with people that are seen as influential on a particular topic. These influencers can range from the ever popular brandividual, to niche industry experts, current customers, employees and more.
When you work with influencers to co-create content, you are utilizing the authority and credibility that they have built with an audience you would like to target to build further trust and brand affinity for your company.
Why Do You Need Influencer Marketing?
As consumers become increasingly numb to formal marketing messages and advertising, their trust in information from peers, social network connections and industry experts has increased. That leaves some popular advertising formats out in the cold and the brands that rely solely on paid media for amplification even colder.
By connecting with influencers and working with them to achieve mutually beneficial goals, brands can achieve multiple business objectives including:
- Create valuable relationships with influencers to advocate for the brand
- Reach new communities of buyers and even more niche influencers
- Create more, high quality content for marketing through influencer partnerships
- Increase brand thought leadership through connections to industry influencers
Influencer Marketing Services & Solutions
Adding influencers to your digital marketing strategy can be an incredibly effective way to build credibility and increase engagement, if done correctly. We can work with you to determine the best approach to influencer marketing for your business by helping you plan and execute a variety of different programs including:
- Integrated Influencer Marketing Strategy
- Content Development with Leading Industry Influencers
- Influencer Identification, Recruiting & Outreach
- Full Influencer Marketing Program Implementation
- Influencer Content Amplification
Examples of Our Influencer Marketing Success
- How to Engage Influencers to Create & Promote Evergreen Content
- Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration
- Content Marketing in Wonderland – Influencer Driven Content Marketing eBook Series
If your company would like to know more about how working with industry influencers can help grow brand thought leadership while creating more high quality content for marketing, contact us today.