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B2B Influencer

Smart B2B marketers wanting to increase brand authority and drive upper funnel awareness know they need to consider influencer marketing.
Many remain hesitant, asking:
Are there B2B influencers that can reach my niche audience?

Will we see results fast enough?

How will we measure success in a tangible way?
We hear these questions from marketers daily, and know how to answer them. Our years of experience helped us develop a proven process for creating measurable influencer marketing pilot results for B2B tech brands. The sort of results you can share straight up the ladder.
And consistently earn ongoing influencer marketing budgets.


The Influencer Marketing pilot of 2022

As the top B2B Influencer Marketing agency, TopRank Marketing can guide you through a successful B2B Influencer Marketing Pilot program designed to:
Find B2B influencers aligned to your niche audience
Make a measurable impact on your marketing goals

Determine if a continued investment makes sense for you and your brand
Build out a business case for you to socialize with your stakeholders

Let's talk about an influencer pilot program today!

Partner with B2B influencers TO ELEVATE BRAND AWARENESS

A pilot program is a low-risk way to get initial influencer marketing performance data
TopRank Marketing has existing relationships with top B2B tech influencers, making it easier for us to activate partnerships for your brand quickly.
Tamara McCleary, THILUM, CEO

Tamara McCleary

#womeninbusiness  #futureofwork
Helen Yu, Showpad, Chief Customer Officer

Helen Yu

Tigon Advisory
Founder and CEO
#AI    #cybersecurity
Eric Vanderburg, TCDI, Vice President

Eric Vanderburg

Vice President, Cybersecurty
#cybersecurity   #privacy
Shelly Kramer, Futurum Research + Analysis, Founding Partner, Principal Analyst

Shelly Kramer

Futurum research + analysis
Founding Partner, Principal Analyst
#IoT   #futurework
Kevin Jackson, Govcloud Network, Founder

Kevin Jackson

#cloud   #thoughtleader
Mike Fisher, WHITCRAFT GROUP, Systems Analyst

Michael Fisher

Whitcraft Group
Systems Analyst
#IoT   #datascience
Isaac Sacolick, STARCIO President, CIO, Digital Transformation

Isaac Sacolick

President, CIO, Digital Transformation
#digitaltransformation   #DevOps

Sally Eaves

Sally Eaves Consultancy
CEO, Director
#fintech   #AI
Brent Leary CRM ESSENTIALS, LLC Managing Partner

Brent Leary

Managing Partner
#CRM   #enterprise

3 Pieces of advice for B2B influencer marketing success

Here's what you need to explore a B2B influencer marketing opportunity

1. Align KPIs, Goals & Vision

With all of your internal stakeholders
Focus on 1-2 topical or messaging pillars
Select 1-3 top priority KPIs
Agree to specific goals

2. Make a Commitment

For a pilot program that works, be ready to:
Provide a thorough brief on brand messaging, audience and positioning
Have resources internally to review strategy, concepts and content deliverables
Have resources internally to publish on time

3. Understand the Timeline

A quality pilot will take 6-9 months to prove out the business case
Conduct robust discovery
Develop content architecture and identify influencer targets
Nurture influencer relationships
Create mutual value with content co-creation
Activate the influencers
Measure and optimize performance
Build your Go-Forward
Business Case

I'm ready for my pilot

If a 9- or 6-month B2B Influencer Marketing Pilot appeals to you, let’s schedule a meeting.

Let's talk about an influencer pilot program today!

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