Privacy Policy
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.
Smart B2B marketers wanting to increase brand authority and drive upper funnel awareness know they need to consider influencer marketing.
Many remain hesitant, asking:
• Are there B2B influencers that can reach my niche audience?
• Will we see results fast enough?
• How will we measure success in a tangible way?
• Will we see results fast enough?
• How will we measure success in a tangible way?
We hear these questions from marketers daily, and know how to answer them. Our years of experience helped us develop a proven process for creating measurable influencer marketing pilot results for B2B tech brands. The sort of results you can share straight up the ladder.
And consistently earn ongoing influencer marketing budgets.
I'M READY TO TEST B2B INFLUENCER MARKETING
The Influencer Marketing pilot of 2022
As the top B2B Influencer Marketing agency, TopRank Marketing can guide you through a successful B2B Influencer Marketing Pilot program designed to:
Find B2B influencers aligned to your niche audience
Make a measurable impact on your marketing goals
Determine if a continued investment makes sense for you and your brand
Build out a business case for you to socialize with your stakeholders
Let's talk about an influencer pilot program today!
Partner with B2B influencers TO ELEVATE BRAND AWARENESS
A pilot program is a low-risk way to get initial influencer marketing performance data
TopRank Marketing has existing relationships with top B2B tech influencers, making it easier for us to activate partnerships for your brand quickly.
3 Pieces of advice for B2B influencer marketing success
Here's what you need to explore a B2B influencer marketing opportunity
1. Align KPIs, Goals & Vision
With all of your internal stakeholders
Focus on 1-2 topical or messaging pillars
Select 1-3 top priority KPIs
Agree to specific goals
2. Make a Commitment
For a pilot program that works, be ready to:
• Provide a thorough brief on brand messaging, audience and positioning
• Have resources internally to review strategy, concepts and content deliverables
• Have resources internally to publish on time
3. Understand the Timeline
A quality pilot will take 6-9 months to prove out the business case
Conduct robust discovery
Develop content architecture and identify influencer targets
Nurture influencer relationships
Create mutual value with content co-creation
Activate the influencers
Measure and optimize performance
Build your Go-Forward
Business Case
Business Case
I'm ready for my pilot
If a 9- or 6-month B2B Influencer Marketing Pilot appeals to you, let’s schedule a meeting.
Let's talk about an influencer pilot program today!
