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B2B marketers are warming up to influencer marketing, however, many remain hesitant (and may be missing the boat)
Yet, the smartest of all B2B marketers know that in order to win, they need to get ahead of the competition
...and that means doing things differently!
Daily, we speak with marketers who realize that their competition may be planning TODAY to partner with influencers in order to build their company's brand TOMORROW
So what do brilliant - yet cautious - marketers do to TEST an influencer program?
Enter the Influencer Marketing pilot of 2021
As leaders in the world of B2B Influencer Marketing, TopRank Marketing can guide you through a successful B2B Influencer pilot designed to:
Determine if continued investment makes sense for you and your brand
Build out a business case for you to socialize with your stakeholders
Get Results!
Partner with influencers who can help build your brand awareness
The TopRank Pilot Program is a Low Risk Way to get initial influencer data
Let's talk about an influencer pilot program today!
3 Pieces of advice for B2B influencer marketing success
Here's what you need to explore a B2B influencer marketing opportunity
1.Clear Goals
That make sense to you and your stakeholders
Increased share of voice for your brand
Social media activation around target content pillars
On page traffic, time on page, scroll depth, low bounce rates
Just Remember
If you launch a best-practice pilot, you can build a foundation of strong influencer relationships which, if nurtured properly, can:
Last you a lifetime
Extend the reach of your brand
Lead to unpaid advocacy of your brand
2.Commitment
To organically establish relationships with a target group of influencers
• Be very careful when approaching a B2B influencer with a check in hand, especially if you have never communicated with them
• You could do your brand (and maybe your career) significant harm by thinking a checkbook will get you great influencer results
• The B2B space requires a higher level of professional communication
Just Remember
If you are in a B2B space with any kind of tech offer, then please, please be very, VERY careful!
3.Timeline that works
A quality pilot program will take 6 months to:
Clarify KPI's
Develop a solid influencer strategy
Establish initial influencer conversations
Obtain influencer points of view and ladder to your value proposition (with authenticity)
Activate the influencers
Amplify the influencers
Measure the data
Build your Go-Forward
Business Case
Business Case
B2B Influencer Marketing Pilots can take many shapes
Here at TopRank Marketing we make it easy for you to understand your:
- Pilot Options
- Investment Levels
- KPI's
- Timing
I'm ready to Dive in & Reach New Heights with B2B Influencer Marketing
If a 6-Month B2B influencer marketing pilot appeals to you, let's schedule a meeting (before the competition does)
Let's talk about an influencer pilot program today!
