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25 Women of Color Who Rocked B2B Marketing in 2021

Posted on Dec 27th, 2021
Written by Lee Odden
In this article

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    25 Women Rocked B2B Marketing 2021

    On the heels of a tough year for marketers, businesses and society in general, 2021 came in and presented even more challenges to say the least

    But through these challenges came opportunities to accelerate digital transformation, pivot to new go-to-market models focused on digital first customers, better experiences and more human B2B communications. Another key trend has been an increase (even if just slightly) by marketers, publications and companies in giving voice to those who are underrepresented. And that is where this post comes in: giving voice to talent.

    If ever there were a time for the B2B marketing industry to raise the bar, level up and elevate – it is in 2022. For our small part, TopRank Marketing is focused on elevating B2B marketing in three key areas:

    Humanize B2B – By bringing more authentic voices, storytelling and emotion to B2B content, brands can more effectively connect with buyers in meaningful ways.

    Level up Experiences – Digital first buyers require information discovery, consumption and engagement in new formats including short form and livestream video, episodic content, interactive content and most of all, credible content that offers utility and an experience buyers are not getting elsewhere.

    Give Voice to Talent – While nearly 50% of CMOs are women, only 12% are racially or ethnically diverse.  Fortunately, there are organizations like BECA bringing together powerful voices for change. We all know there are systemic barriers causing many B2B brands to miss out on connecting with the most talented marketers. By highlighting diverse marketing talent in posts like this, we hope to elevate exposure of marketers who can help elevate the practice of B2B marketing.

    Over the past 20+ years I’ve worked in marketing, I’ve had the privilege of being inspired by, learning from and becoming friends with some of the top B2B marketing minds in the world including Ann Handley, Ardath Albee, Ty Heath, Pam Didner, Ruth Stevens, Jenn VandeZande, Rani Mani, Ursula Ringham and many more. We’ve done our best to highlight such talent over the past 12 years in lists like this.

    For this, the 12th edition of TopRank Marketing Blog’s Women Who Rock Series, I’ll be sharing a list of women (in alphabetical order) working in senior level roles at a range of mid-market to large enterprise companies – all of whom are doing inspiring work in the B2B marketing industry. This diverse group of women have accomplished much in their marketing careers and hopefully their inclusion in this list will give you new connections to be inspired by for your own marketing.

    Amisha Gandhi
    Amisha Gandhi
    SVP Marketing

    Ana Villegas
    Chief Marketing Officer
    National Instruments

    Anne Chow

    AT&T Business

    April Crichlow
    Chief Marketing Officer

    Bobby Ngai
    Global Marketing Director

    Candace Steele Flippin
    Candace Steele Flippin
    SVP and Chief Communications Officer
    Acuity Brands

    Charlene Li
    Founder & Senior Fellow
    Altimeter, a Prophet Company

    Christine Polewarczyk
    VP, Research Director – Content Strategy and Operations

    Cristina Jones
    Chief Marketing & Engagement Officer

    Gail Moody-Byrd
    Chief Marketing Officer

    Jacqueline Woods
    Jacqueline Woods
    Chief Marketing Officer

    Judy Tian
    Senior Brand & Community Marketing Manager

    Lauren McCadney
    Head Marketing Delivery

    Lisa Hockaday Jackson
    Global Marketing & Director of Digital Marketing Communications
    GC GlobalNet

    Luxy Thuraisingam
    Head of Global Partner Marketing

    Miri Rodriguez
    Miri Rodriguez
    Senior Storyteller Future of Work

    Najoh Tita-Reid
    Global Chief Marketing Officer

    Neenu Sharma
    VP, Brand & Corporate Communications and Chief Diversity Officer
    GE Digital

    Pam Didner
    Relentless Pursuit

    Priya Ramesh
    Priya Ramesh
    VP, Global Corporate Communications

    Rani Mani
    Head of Employee Advocacy

    Renee Edwards
    Manager, Global Brand Social Leader

    Som Puangladda
    VP of Global Marketing

    Srijana Angdembey
    Director, Social Media & Influencer Marketing

    Ty Heath
    Tyrona Heath
    Director, Market Engagement
    The B2B Institute at LinkedIn

    Congratulations to all for for helping to elevate the practice of B2B marketing in 2021!

    To see the past 11 years of our Women Who Rock in Marketing lists, check out the links below: