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10 Years of Women Who Rock in Marketing – CMO Edition 2019

Posted on Dec 30th, 2019
Written by Lee Odden
In this article

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    50 Women CMOs

    In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

    If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

    Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

    While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

    You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

    That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

    So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

    While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

    My goal for these lists is to shine a light on talent and create awareness amongst marketers.

    It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

    It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

    50 Women CMOs 2019

    To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

    Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

    50 Top Women CMOs to Follow

    Alicia Tillman
    Alicia Tillman
    Global CMO at SAP

    Alison Wagonfeld @awagonfeld
    CMO, VP, Marketing at Google Cloud

    Allison Dew @alliedewsays
    CMO, EVP at Dell

    Alyson Griffin @alyson_griffin
    Vice President Global Marketing at Intel

    Amanda Jobbins @amandajobbins
    CMO for EMEA, APAC and Japan at Oracle

    Andrea Zahumensky @Andreazahumensk
    CMO at KFC US

    Ann Lewnes @alewnes
    CMO, EVP at Adobe

    Bozoma Saint John
    Bozoma Saint John

    Carolyn Everson @ceverson
    VP, Global Marketing Solutions at Facebook

    Danna Vetter @dannavetter
    Chief Marketer at Milliken & Company

    Dara J Treseder @daratreseder
    CMO at Carbon

    Dawn T Keller @dawntv94
    VP, Head of Digital at Krispy Kreme

    Dawna Olsen @DawnaOlsen

    Deborah Wahl @DeborahWahl
    CMO, Global at Cadillac

    Dee Mc Laughlin
    Dee Mc Laughlin
    SVP, Global Brand & Creative at Capital Group / American Funds

    Deirdre Bigley @DeirdreBigley
    CMO at Bloomberg LP

    Denise Karkos @dckarkos
    CMO at SiriusXM

    Diana O’Brien @DianaMOBrien
    CMO, Global at Deloitte

    Ellie Mirman @ellieeille
    CMO at Crayon

    Jacqui Murphy @jacquimurphy
    CMO at Auvik Networks Inc.

    Jeanine Liburd @JeanineLiburd
    CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)

    Jeanne Hopkins
    Jeanne Hopkins
    CMO at Lola

    Jeanniey Mullen @jeanniey_
    Chief Innovation and Marketing Officer at DailyPay

    Jenn Steele @jennsteele
    CMO at Madison Logic

    Jennifer Johnson @jj_cmo
    CMO at Tenable

    Jennifer Sey @JenniferSey
    CMO, Global Brands at Levi Strauss & Co.

    Jill Gregory @jillgregory6

    Karen Walker @KarMWalker
    SVP and CMO at Intel

    Kathy Button Bell
    Kathy Button Bell
    Senior Vice President, Chief Marketing Officer at Emerson

    Kellyn Smith Kenny @KellynKenny
    CMO at Hilton

    Kim Salem-Jackson @ksalem09
    Global VP, Marketing at Akamai Technologies

    Kristin Lemkau @klemkau
    CMO at JPMorgan Chase

    Lauren Mead @LaurLeMe
    CMO at TimeTrade

    Lauren Wagner Boyman @lboymanms
    CMO at Morgan Stanley Wealth Management

    Leslie Berland @leslieberland
    CMO, Head of People at Twitter

    Linda Boff
    Linda Boff
    CMO at GE

    Lorraine Twohill @LorraineTwohill
    CMO at Google

    Lynne Biggar @LynneBiggar
    CMO, Chief Communications Officer at Visa

    Lynne Jarman-Johnson @MoJoCMO
    CMO at Consumers Credit Union

    Maria Winans @MariaWinans
    CMO, North America Marketing at IBM

    Marisa Thalberg @executivemoms
    Global Chief Brand Officer at Taco Bell

    Mary Beech @MaryBeech1
    EVP and CMO at Kate Spade New York

    Meg Goldthwaite
    Meg Goldthwaite
    CMO at National Public Radio

    Monique Bonner @mobonner
    CMO at Akamai Technologies

    Morgan Flatley @morgsf
    CMO, US at McDonald’s

    Paige ONeill @paige_oneill
    CMO at Sitecore

    Penny Baldwin @pennyrbaldwin
    CMO, SVP at Qualcomm

    Sarah Kennedy Ellis @saykay
    CMO at Marketo, An Adobe Company

    Shannon Sullivan Duffy @sullytoduffy
    SVP, Product Marketing at Salesforce

    Tifenn Dano Kwan
    Tifenn Dano Kwan
    CMO at SAP Ariba

    Thank you to Lane Ellis  for providing some research help with this list.

    We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

    There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

    I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

    Who would you add to this list for 2020?

    To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

    Thank you to all who have inspired us to be better as marketers and a better marketing industry!