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B2B Marketing News: Optimizing CX Study, AI Disrupts B2B Sales, B2B Influencer Marketing on the Rise

Posted on May 14th, 2021
Written by Lee Odden
  • Blog
  • B2B Marketing
  • B2B Marketing News: Optimizing CX Study, AI Disrupts B2B Sales, B2B Influencer Marketing on the Rise
In this article

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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    Digital Customer Experience Optimization

    Website Optimization A Key Upcoming Focus for Customer Experience Design
    60% of B2C and B2B marketers believe that designing an effective customer experience is very important in gaining a competitive advantage in their market according to research by Ascend2. A high level of customer experience has a demonstrable impact on customer loyalty behaviors. As such, delivering a better customer experience is one of the top priorities of CEOs across the globe in the next few years. MarketingCharts

    Forrester Report: B2B Marketers Need to Lead, Not Support
    For B2B marketers, it’s no longer enough to define and protect the brand, help generate leads, and support sales. Going forward, B2B marketing leaders also need to be leaders within their organizations. Rather than supporting other functions and stakeholders, marketing needs to “become the architect of organizational success,” according to the forthcoming “The Future of B2B Marketing” report from Forrester. Chief Marketer

    AI Has Come To Disrupt B2B Sales Expectations
    Artificial intelligence (AI) tools are again changing expectations of B2B sales team performance. Recent McKinsey research into why some B2B sales teams outperform others determined that “those willing to shake up their sales models and embrace next-generation capabilities are growing revenue at twice the rate of GDP.” Forbes

    COVID Content Rush: B2B Consumption Rose 22% Last Year
    C-suite executives consumed 3% less content in 2020 YoY, according to NetLine Corp.’s 2021 State of B2B Content Consumption and Demand Report. C-suite residents remained the most active area by job level and overall, B2B content consumption rose by 22%. MediaPost

    B2B Influencer Marketing Budgets

    Ad blocking surges as millions more seek privacy, security and less annoyance
    In the US, an estimated 40% of adults block online ads on PCs or phones. Use of ad blocking software like web browsers is surging, especially on smartphones, a study published Monday concludes. c|net

    B2B Marketing Mix 2021. Influencer marketing is among the top new marketing and sales strategies being implemented, survey shows.
    New Sagefrog research reports that when it comes to new marketing and sales strategies being adopted by B2B marketers, the top tactics include ABM (46%), video marketing (41%), influencer marketing (38%). Demand Gen Report

    25 Must-Know Search Stats for 2021 [Infographic]
    68% of online experiences begin with a search engine and 39% of purchasers are influenced by a relevant search. In fact, SEO drives 1,000% more traffic than organic social media. These are some of the stats found in this infographic compendium of statistics about why SEO and Google are important for brands. MarketingProfs

    Twitter Launches Live Test of ‘Tip Jar’ to Enable On-Profile Donations
    Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts. Social Media Today

    B2B Marketing Isn’t Boring, It’s Brilliant
    There are some great examples of B2B brands breaking free of mediocrity here in this post from LinkedIn featuring Cisco, UpWork, Novartis and Uberflip.  LinkedIn Marketing Solutions Blog


    Design Thinking Tom Fishburne Cartoon
    A lighthearted look at “how to do design thinking” by Marketoonist Tom Fishburne — Marketoonist


    Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.

    Thank you for taking the time to joining us for the TopRank Marketing B2B marketing news, and please return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.