eBook: The Business of Influence – Formulas for Success from Top B2B Brands

The Business of Influence

With 50% of B2B marketers claiming the production of content on a consistent basis a top challenge, many business marketers are seeking to expand their universe of content collaborators. Influencer Marketing has fast become one of the solutions towards a more democratized approach to content creation for marketing.

In this ebook, you will find industry statistics on the state of B2B influencer marketing, a formula for success and insights from three of the top minds in the influencer marketing world.

Luciana Moran, SVP of Digital Demand Generation at Dun & Bradstreet, Amisha Gandhi, VP of Influencer Marketing at SAP Ariba and Dr. Konstanze Alex-Brown, Head of Corporate Influencer Relations from Dell provide their expertise on everything from how influencer marketing is organized to best practices in measurement of success.

You can view the entire ebook below or click the image to download a PDF version.

Are you ready to learn more about how working with influencers to collaborate on content can take your B2B marketing to the next level? Contact the friendly folks here at TopRank Marketing and we’d be happy to discuss.