How LinkedIn Built Trust With Always-On Influence
LinkedIn has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscriptions products. As the world’s largest professional network, LinkedIn connects more than 850 million members worldwide, including executives from every Fortune 500 company.
Linkedln understood that building brand trust and advocacy meant more than influencer campaigns. It meant building relationships with a community of industry experts. They sought out an agency partnership to help them achieve their goals.
TopRank Marketing was prepared to elevate LinkedIn’s already successful influencer program. By engaging influencers whose audiences and expertise aligned with Linkedln’s POV, TopRank was able to develop an Always-On Influencer Marketing strategy.
TopRank and LinkedIn worked together to identify thought leaders and industry influencers who would inspire engagement and foster continued growth in the community LinkedIn had worked so hard to cultivate.
LinkedIn’s goal was to grow brand awareness, reach and engagement through credible voices in the marketing and sales world that were activated in a variety of ways from creating thought leadership content to driving social conversations.
Overall results included:
- Nearly 2,000 brand mentions by influencers and their networks
- 84M in potential reach from brand mentions by influencers
- 200-450% above benchmark engagement on one social influencer activation