B2B marketers and sales professionals are inundated with information. While the LinkedIn platform is the place for businesses to do business, reaching and engaging busy marketers there can be a challenge. Even for LinkedIn.
The average daily time that a user spends on social media is approximately 153 minutes (Statista). And, with over 700 million registered users (63 million of which are in decision-making positions), the LinkedIn platform presents a big opportunity for brands to engage their target audience. (LinkedIn).
Which means that in order for LinkedIn to reach and engage customers on the LinkedIn platform, they would need to find a way to engage customers authentically and with credibility.