TopRank Marketing is a trusted B2B influencer marketing agency, known for our expertise within content and influencer marketing strategy and execution for B2B technology and SaaS clients.
We have over 21 years of experience, servicing enterprise to startup SaaS brands like SAP, Dell Technologies, Oracle, Adobe, Prophix, Slack, Pantheon, Mitel, Smartsheet, HRS, LinkedIn and more.

What We Do - Services

We are a full service agency providing strategy, execution and reporting on content, influencer, social and search programs.

Content & Influencer

Strategy & Planning

Influencer Management

Content Development: Text, Audio, Video, Interactive


Reporting & Optimization

Search: SEO & PPC

Strategy & Planning


Content Development: Text, Audio, Video, Interactive


Reporting & Optimization

Contact us to see if a partnership is the right fit for your B2B marketing.

B2B Marketing SUCCESS STORIES Remote Work Campaign

SaaS startup, came to TopRank Marketing with a need to expand their awareness to marketers and project managers. As COVID hit, they knew their prospects could benefit from their work operating system more than ever.

We quickly capitalized on the trending topic of remote work with a ‘best answer’ influencer marketing campaign featuring social series, blogs, sponsored articles and a live social event. quickly saw:
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million in influencer brand mentions on social
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of brand organic social impressions

Treasure Data CDP Resource

Treasure Data was ‘findable’ on Google for their core offer - CDP. They need to be the best answer for CDP and drive prospects deeper into the purchase funnel.

We partnered with them to create a robust, 7 page resource - the CDP Academy.

This long form content addressed all of prospects key questions around CDP 101, best practices and more.

The results were stunning:
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organic search impressions
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pageviews (14k in the first 6 months)
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decrease in bounce rate

SAP Influencer Podcast Series

Fortune 30 brand, SAP, came to us with a need of omnipresent awareness and credibility to support their long sales cycle.

We partnered with a brandividual, influencer host and brought on industry expert and internal SEM guests across two seasons to cover thought leadership that mattered to their audience target.

The results speak for themselves:
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impressions of brand mentions via influencer social shares
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of industry average downloads

B2B SaaS Testimonials

“I absolutely LOVE, LOVE it!! Wow!"

“The creativity that went into creating this is incredible.”

Ursula Ringham, Head of Global Influencer Marketing, SAP
“I keep getting notes from my board members that they’re really pleased with the content, so don’t change a thing!"

"I’ve been telling them TopRank is known for their great content, and they can see why.”

Adam Singer, CMO, Think3
“Everyone continues to be impressed. Thanks for making us look good!”

“I'm really glad to have great partners like TopRank Marketing that are able to move nimbly.”


Founded in 2001 by Lee Odden, the agency has earned a reputation as a first-choice content and influencer marketing agency for major B2B brands. TopRank Marketing is on a mission to elevate B2B through planning and deploying authentic, creative and experiential content marketing strategies.


The TopRank Blog is a top B2B marketing resource, regularly ranking as one of the most influential marketing blogs on the web by Content Marketing Institute, Ad Age, Edelman’s Social media Index, Onalytica’s List of Most Influential PR Blogs and many others.


CEO Lee Odden is a highly sought after thought leader and recognized keynote speaker on B2B marketing, content marketing, SEO, social media and influencer activation at industry events all over the world

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