TopRank in London – CEO Lee Odden Combines the Powers of Search & Social at #SESLondon

Big Ben Welcomes TopRank Online Marketing CEO Lee Odden to SES LondonTopRank is pleased to announce that CEO Lee Odden will be presenting and moderating multiple sessions at SES London this coming week.  As our online marketing agency continues to expand and provide subject matter expertise to clients both nationally and internationally, we view this as a great opportunity to share our advanced knowledge and experience with marketers at all levels.

As always Odden’s presentation will be flush with high level consultative advice as well as practical and tactical tips to point you in the right direction.  If you’re interested in learning about how to avoid losing all the SEO value in your website during a redesign or change of content management system (and much more) you can’t afford to miss this premiere industry event.

At this year’s SES London Odden will be co-presenting a session titled “Site Redesign?  Don’t Forget SEO Migration!” and will bring his broad online marketer expertise as moderator of three session:  “Social Media Solutions on a Budget”, “Developing a Video Optimisation and Marketing Campaign”, and “Duplicate Content and Multiple Site Issues.” Want to learn more?

SES London 2012

Tuesday, February 21, 2012
3:30pm-4:30pm (GMT)
Site Redesign?  Don’t Forget SEO Migration!

Lee Odden, TopRank Online Marketing CEO and author of “Optimize
Russell O’Sullivan, Healthspan Digital Marketing Manager

While the planning, creation, and implementation of a new website design or content management system (CMS) can be exciting many companies do not consider how this change can affect their search engine visibility.  This session will provide a best practices approach for anyone looking to implement a new:

  • Website Design
  • Content Management System
  • Aggregation of Multiple Websites

Odden’s presentation will provide insights into SEO migration issues involving both technical SEO and content marketing considerations.

Of course this isn’t Lee’s first time speaking at SES London. Watch this “scoop” video interview with Google’s Adam Lasnik where he discusses how to avoid issues with rich media and duplicate content penalties in 2008. Note his reference to proper Author attribution which is even more important today:

Wednesday, February 22, 2012
9:30am-10:30am (GMT)
Social Media Solutions on a Budget

Moderator: Lee Odden, TopRank Online Marketing CEO and author of “Optimize

Andrew Girdwood, bigmouthmedia Media Innovations Director
Paul Madden, Automica Limited Owner
Marcus Tober, SearchMetrics Inc. CTO

Social Media Marketing is an industry that is so quickly evolving businesses large and small can become easily overwhelmed.  No matter the size of your organization there is a way for you to become and remain social media relevant.  Starting this process does not have to involve a large investment as their are a multitude of free or low-cost tools at your disposal.  By implementing some of these resources you can begin generating new business, create awareness, and engage your target audience via social media.

Thursday, February 23, 2012
12:45pm-1:45pm (GMT)
Developing a Video Optimisation and Marketing Campaign

Moderator: Lee Odden, TopRank Online Marketing CEO and author of “Optimize

Massimo Burgio, Global Search Interactive Founder & Chief Strategist
Greg Jarboe, SEO-PR President & Co-Founder

What makes a successful video marketing campaign?  While breaking into video production and marketing can be a daunting task you don’t have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign.  This session will share case studies of successful video marketing campaigns, specific advanced optimisation tactics, and YouTube networking advice aimed at taking your next video marketing projects to a higher level.

Thursday, February 23, 2012
3:30pm-4:30pm (GMT)
Duplicate Content and Multiple Site Issues

Moderator: Lee Odden, TopRank Online Marketing CEO and author of “Optimize

Samuel Crocker, OMD SEO Associate Director
Ralph Tegtmeier, Fantomaster

The fear of creating duplicate content and being penalized by search engines is in the mind of many marketers today.  This session will take a look at various options that are available to you and answer questions such as:

  • If you run mirror sites, will search engines ban you?
  • What happens if you syndicate content through RSS and feeds?
  • With other sites be considered the “real” site and rob you of a rightful place in search results?

Event Details
SES London
February 20-24, 2012

The Queen Elizabeth II
Conference Centre
Broad Sanctuary, London

Register Now

Below is a video interview from SES London in 2001 with Bas van den Beld from State of Search blog and  Lee that discusses personalized search and Lee’s lack of confidence at the time about social search as a stand alone method of consumer discovery. He discusses a more holistic approach towards consumer information discovery, consumption and sharing and recommends optimizing for that – vs. soley for search or just social media.

We hope to see you all at SES London next week.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESLondon.  If you’re interested in learning more about the specific sessions be sure to visit the Agenda page on the SES London website. TopRank CEO Lee Odden will be Tweeting, and interacting at the event and can be found on Twitter at @LeeOdden for those of you who don’t already follow him.