Director of Search & Analytics

TopRank Marketing is looking to hire our next Director of Search & Analytics. This role is responsible for achieving results on behalf of our clients in addition to management of the Search and Analytics teams.

Position Responsibilities

• Management of Search and Analytics Team Members – 20%
  • Manage and develop team members
    • 1 on 1 with each team member weekly
    • All team meetings (at least semi-monthly)
    • Identification of 1 or 2 goals they are trying to achieve that support the business goals by
      • Providing tools as to how are you growing them to achieve the goals
      • Ongoing coaching and training identification for reaching goals
  • Manage vendor resources including ongoing evaluation and coaching  

• Management of Search and Analytics Operations – 50%
  • Manage consistent, profitable and quality-driven department operation; including ongoing set up, evaluation and refinement of resources, processes and tools related to search and analytics 
  • Manage a P&L for department, including costs & driving new revenue growth
  • Manage weekly department scorecard including: 
    • Performance by client & by team member
      • Segmented by project/retainer
      • Delivery of services
      • Quality of services
      • Results of services
  • Ongoing evaluation and management of offers related to search and analytics 

• Subject Matter Expertise Across Client Programs – 30%
  • Execute on and guide the team to develop strategies and tactical plans for client programs which drive results 
  • Oversee search & analytics deliverables in order to ensure total quality 
  • Serve as a subject matter expert for clients and our internal team related to search and analytics 
  • Oversee client paid and organic search programs in order to ensure alignment of strategy & results to client business objectives
  • Develop custom audits & analysis of current programs
  • Guide the team to create client dashboard which highlight program success and opportunities
  • Guide the team to set up tracking and analytics which ensure our ability to evaluate program success  
  • Partner with marketing to oversee resources managing paid, search, and analytics initiatives for agency marketing
  • Participate in new business opportunities

What’ll Make You a Good Fit

• Focus on client service and satisfaction
• Ability to manage a team, including financial and resourcing
• Creative problem solving
• Great project management and organization skills
• Attention to detail and consistent ability to meet deadlines
• Quality, quality, quality!
• Excellent written and verbal communication

Qualifications

• 5-8 years of experience in B2B SEO or similar
  • Agency experience required
• Experience managing team members
• Experience with a variety software, including paid such as Google Adwords, SEMRush, Ahrefs, ScreamingFrog, Google Data Studio
• Bachelor’s degree in Business, Marketing,  or related field
• Proficiency with Google Drive, Microsoft® Outlook, Excel, PowerPoint and Word
• Project & time management experience

Perks of Joining Our Team

• The chance to work at a company that was named one of the 100 Best Companies to Work for multiple years
• Access to a great team of savvy digital marketers that is dedicated to skills development and ongoing education
• A competitive salary as well as the opportunity to advance within the organization
• Competitive time off policy, 401(k) retirement plan and premium health insurance plan

If you’re interested in joining a team that is leading the B2B marketing industry, we’d love to connect! Please email your resume to hr@toprankmarketing.com and be sure to include any additional details about why you’d be a good fit for this position.