A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
On this B2B Influencer Strategy Webinar you will learn:
- What B2B Marketers Say is the Most Boring Content
- How Marketers Currently Rank in Terms of Trust
- How to Partner with B2B Influencers to Build Brand Credibility
- Alternative Options for Experiences that Inspire B2B Buyers
In a world that distrusts marketing, how do B2B brands build credibility and bring order to the chaos? The secret is not to throw out everything you’re doing, but to iterate.