The 2012 Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month! The opportunity to have a presence both nationally and internationally has allowed our team to share our experience and expertise to a much broader audience.
Lee has been honored with presenting not one but two keynotes at this years conference. If you’re looking for sessions to attend that will leave you with with actionable tips, tricks, and tactics these are two sessions you do not want to miss.
Where Will You Find Lee at #FusionMEX?
Thursday, May 3rd, 2012
3:15pm – 4:00pm
Digital Marketing Integration: the Mix of Social, Search and Content
There has been an explosion of content created on the web and marketers are finding that many consumers are becoming overwhelmed. Along, with too much information many companies have failed to properly integrate their SEO, Social Media, and Content Marketing strategies – which only leads to more confusion for customers. In this session you will learn:
- An understanding of key content discovery, consumption, and sharing preference trends
- See how a content marketing strategy that integrates best SEO practices and social media tactics will help boost digital marketing effectiveness
Friday, May 4th, 2012
11:30am – 12:15pm
Setting up a Winning Customer-Centric Content Marketing Strategy
Improving your content marketing campaign doesn’t simply involve creating more content. Instead, it’s about creating meaningful content targeted at a specific audience.
An effective content marketing strategy helps brands reach more people who are ready to buy, refer, and share. This workshop provides the framework for an “optimize and socialize” approach to content marketing to attract and engage customers across the buying cycle.
Lee will also provide answers to questions many businesses ask including:
- Who are my customers?
- What do they care about?
- What content is needed to guide customers across the sales cycle – from attention to purchase to advocacy?
In his second keynote on May 4th, Odden will help you answer these questions and others by helping you learn how to create a content marketing strategy focused more tightly on your customers.
Fusion Marketing Conference
May 3 & May 4, 2012
Crown Plaza Hotel
Gerard le Grellelaan 10
2020 Antwerpen, Belgium
Want to Learn More About Optimizing for Your Customers?
In a recent interview Lee Odden discusses his new book “Optimize” and why a customer centric approach to marketing is essential.
Order or reserve your copy of “Optimize” today!