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B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…
New Webinar: The Content Marketing (R)evolution – 5 Trends You Need to Know
July 5, 2017 by
Successful content marketing for brands is becoming increasingly difficult to be due to high consumer expectations, new technology and the ever-changing content landscape. Creating unique content experiences that resonate with your audience is a top priority, as it should be. But, how do you achieve this? Find new and creative opportunities to provide valuable information…
The Value Add: Two Industry Experts Dive Into Customer-First Marketing in a New Webinar Series
June 27, 2017 by
It’s no secret that the consumer is in total control when it comes to marketing. The challenge for many marketers is understanding how to better connect with the target audience. We must get into their minds and understand their needs, interests, likes, dislikes and habits to create experiences that will resonate and add value to…
Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B
June 20, 2017 by
London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…
TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF
June 16, 2017 by
The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way. It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to…
Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference
June 1, 2017 by
Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…
TopRank Marketing CEO, Lee Odden Inspires Content Marketing Success at #ContentSEO in Manhattan
May 11, 2017 by
Connecting with customers and prospects is a high priority for many digital marketers. To form an honest and lasting connection, brands must build credibility and authority by consistently giving their audience relevant content. According to Smart Insights, there are 6,586,013,574 internet searches a day worldwide. Amidst the billions of search queries, it’s getting more difficult…
Lee Odden’s Content Marketing Tour: TopRank Marketing CEO Travels to Europe to Spread Content Marketing Wisdom
April 19, 2017 by
It’s no surprise that the constant evolution of technology and customer expectations raises a need for brands to stand out against their competitors. One way that brands are tackling this opportunity is by implementing great content. Although content marketing is widely practiced in B2B and B2C businesses, a benchmark report conducted by Content Marketing Institute…
TopRank Marketing CEO, Lee Odden Shares a Secret to Influencer Marketing at #CMC17
April 10, 2017 by
The truth is, influencer marketing is still baffling for many digital marketers. Many questions still circulate around the best strategy for implementation and execution. With more and more brands incorporating influencer marketing programs into their overall marketing strategy, the need to stand out among the competition is growing, and fast. In the recent influencer marketing…
Top Takeaways From Social Media Marketing World 2017 #SMMW17
March 31, 2017 by
Each year Social Media Examiner hosts Social Media Marketing World which is one of the largest marketing conferences in the United States. This event which hosts over 3,000 attendees provides a great opportunity to learn, network and interact with some of the world’s top social media marketing experts. This year TopRank Marketing participated in this…
