Explore the New World of PR at #Pubcon 2017 with Lee Odden

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Today’s communications professional must become adept at expanding his or her brand’s reach in bold new ways. This means co-creating content, working with…

See TopRank Marketing’s Lee Odden Talk Confluence at Dreamforce

Confluence (noun): a coming or flowing together, meeting, or gathering at one point. That word can be aptly applied to Dreamforce, the annual event put on by Salesforce that draws more than 100,000 people to the streets of San Francisco. Dubbed as “the largest software conference in the world,” it’s a celebration of technological innovation…

Catch TopRank Marketing’s Lee Odden and Ashley Zeckman at B2B Marketing Forum

MarketingProfs is gearing up for its 11th annual B2B Marketing Forum in Boston this week. If you’ll be in attendance, make sure to check out featured sessions with TopRank Marketing CEO Lee Odden and Director of Agency Marketing Ashley Zeckman. B2B organizations make up a sizable percentage of our awesome clientele, so this event is…

B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC

According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…

Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

B2C companies have been working with celebrities or “influencers” for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…

New Webinar: The Content Marketing (R)evolution – 5 Trends You Need to Know

Successful content marketing for brands is becoming increasingly difficult to be due to high consumer expectations, new technology and the ever-changing content landscape. Creating unique content experiences that resonate with your audience is a top priority, as it should be. But, how do you achieve this? Find new and creative opportunities to provide valuable information…

The Value Add: Two Industry Experts Dive Into Customer-First Marketing in a New Webinar Series

It’s no secret that the consumer is in total control when it comes to marketing. The challenge for many marketers is understanding how to better connect with the target audience. We must get into their minds and understand their needs, interests, likes, dislikes and habits to create experiences that will resonate and add value to…

Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B

London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…

TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF

The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way. It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to…

Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference

Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both…